I. CONTEST DESCRIPTION:
“Kaun Banega Crorepati” is a quiz based game show primarily in Hindi language which is being produced by BIG Synergy Media Limited (“Producer”) for initial exhibition on Sony Entertainment Television channel (“Channel”) which channel is owned by MSM Satellite (Singapore) Pte. Ltd and/or its affiliates.
II. DEFINITIONS:
1. “Auditions”: means the ground Auditions held at various cities on certain dates as informed to the selected Contestant(s).
2. “Auditions(s)”: The Registrant(s) who is selected for participation in the Auditions. For School episode, Student who is selected for participation in the audition and who has been authorized by the Principal of the school. At the most only 1 auditionee per school will be shortlisted for the School Episode of the Show.
3. “Back-up Participant(s)”: The Auditionee(s) selected to participate in the Fastest Finger First round of the Competition, only in case any selected Participant(s) does not appear for the shoot at the Studio, for any reason.
4. “Company/MSM”: MSM Satellite (Singapore) Pte. Ltd and/or its affiliates, the organizers of the Competition.
5. “Competition”: General knowledge quiz titled “Kaun Banega Crorepati“KBC”).
6. “Contestant(s): The Registrant(s), Auditionee(s), Participant(s), Back–up Participant(s),Hot Seat Contestant(s)(Including School Specials)all collectively referred to as “Contestant(s)”. Any Contestant who has made it once to the Fastest Finger First round of the current season of the Competition or the last 3 seasons of the Competition that were broadcast on the channel Sony Entertainment Television, he/she will not be eligible to participate in the current season of the Competition
7. “Celebrity special/s”: Any Episode/s of the Show specially recorded with Celebrity Hot
Seat Contestant(s).
8. “Contributor”: Any person other than the Contestant(s), who participates, attends, and/or is present at any of the Auditions, Competition, the Studio, the Program, and/or the Show.
9. “Episode” An Episode of the Program.
10. “Fastest-Finger First/FFF” or such other name as it may be called means that part of the Program where questionsare asked to the selected Participant(s) to be entitled to proceed to the Hot Seat.“Hot Seat Contestant(s)” means the winning Contestant(s) of the Fastest Finger First round and who occupies the Hot Seat before the host of the Program to participate further in the Competition.
11. “Participant(s)” The Auditionee(s) who is selected to participate in the Fastest Finger First round of the Competition.
12. “Phone A Friend Candidate(s)”: A friend of the Participant who is selected by the Participant as phone a friend lifeline candidate. Phone A Friend Candidate(s) shall be above 18 years of age as on May 25, 2013 and an Indian national residing in India.
13. “Producer”: means the producer of the Program which is Big Synergy Media Ltd.
14. “Program”: The recordings of the Competition in the Studio (including any seasonal
special/s /Celebrity Special recording).
15. “Registrant(s)”: Any person(s) who participates in the Competition and who (i) is above eighteen (18) years of age as on May 25, 2013; (ii) is a citizen of India residing in India(iii)is of sound mind and health and (iv) enters the Competition in accordance with the Rules and Regulations stated below. Employees of MSM, of the Producer, of the advertising agency which has been appointed from time to time, and also employees of the sponsors; and members of their immediate family; persons other than Indian nationals, or Indian nationals living out of India, or those who do not qualify under the definition of resident of India as per the Income Tax Act, 1961 or those not conversant in spoken Hindi, are ineligible to enter the Competition.
16. “Rules and Regulations”: These Rules and Regulations governing the Competition, stated herein in entirety, as maybe amended from time to time.
17. “Seasonal special/s”: Any Episode/s of the Show specially recorded to celebrate a specific time of year.
18. “Schools Episode”: A special episode where students from schools in India will be selected to participate in the Fastest Finger First round of the Competition.
19. „Student” : A Student is an individual who is a student of a school , between 14 to 16 years of age as on 25 May, 2013 and has been registered to participate in the school episode of KBC. All students will be representing their respective schools.
20. “Principal”: A Principal is an individual who is the Principal of a school who authorizes a
Student to participate in the School special episode of KBC
21. “Teacher”: A Teacher is an individual who is employed as a teacher in the school which has been nominated by the Principal to participate in the school special episode. The Teacher is required to attend the auditions and the shoot, if selected.
22. “Schedule”: An Episode or a set of Episodes to be recorded and/or recording dates as pre- determined by the Company.
23. “Show”: Each Episode of the Program (including any Seasonal special/s or Celebrity special/sEpisode/s/) that is telecast.
24. “Studio Part”: That part of the Competition, which takes place in the Studio whether or not part of the Show.
25. “Studio”: means the Studio at “Filmcity, Goregaon (East), Mumbai” or any other studio as decided by the Company/Producer where the shoot for the Competition / part of the Competition / promos of the Competition takes place.
26. “Winner”: The Hot Seat Contestant(s) who correctly answers all questions posed by the
Host in the Show.
III. PROCEDURE TO PARTICIPATE IN THE COMPETITION:
To participate in the Competition, the Registrant has to give the correct answerby choosing the correct option and sending the Entry in the manner prescribed in the grid below and as stated in the promotions of the Show:
The IVR option is available to Idea Cellularand BSNL landlinesubscribers (excluding any calls made from PCO) onl
Dial- in Number to be used for Registration
Mode of participation Idea subscribers BSNL landline subscribers* All others
IVR 55456 01-04 5052525 01-04 N/A
SMS 5252525& 554567 NA 5252525
*BSNL landline subscribers in Haryana, Rajasthan & Punjab need to call on 12555 01/02/03/04 to participate /send in their entry.
The SMS rates for participation are as follows: For 5252525 – Upto Rs 5/- per SMS**
For 554567 – Upto Rs 5/- per SMS**
The IVR rates for participation are as follows:
For 5052525 –charges @ 20 sec per pulse Upto Re.1.20/pulse ** For 55456 – Upto Rs 5/- per minute **
**Rates subject to change due to recent TRAI regulations. Please check rates with your telecom operators.
Please check with your telecom operator for any other applicable charges. In case any user registers while roaming in a different circle/zone/country, additional Roaming rates may apply. Please contact your telecom operator for the applicable rates.
The shortcode 5252525is available on the following operators:
Aircel, Airtel, BSNL, Idea, MTNL Mumbai,, Reliance, Tata Docomo, Tata Indicom, Uninor, Virgin Mobile
& Vodafone in select circles
How to answer through SMS?
General Round Period:KBC<Space>A/B/C/D<Space><Age(completed years as on May 25,
2013)><Space><Gender (M/F)> For e.g. KBC A 24 M
a. The following data fields will be stored (1) Number from which SMS is received (2) Message (3)
date of receipt (4) time of receipt (5) response sent (valid/invalid)
b. In case of error in SMS format, the response message will read on the lines of “Sorry, Wrong
Keyword. TnCs available on www.kbcsony.com”.
c. The acknowledgement message for entries sent in the prescribed format will read on the lines of as “Thank you for your participation. If shortlisted, you will be contacted by the KBC Sony team within 5 days. TnCs on www.kbcsony.com. Upto Rs 5/SMS
Idea Pass Round Period:KBC<Space>A/B/C/D
a. The following data fields will be stored: (1) Number from which SMS is received (2) Message (3)
date of receipt (4) time of receipt (5) response sent (valid/invalid)
b. In case of error in SMS format, the response message will read on the lines of “Sorry, wrong format. SMS KBC<space><answer option>to 554567. TnCs on www.kbcsony.com. Rs 5/SMS”
c. The acknowledgement message for entries sent in the prescribed format will read on the lines of as “Thank you for your participation. If shortlisted, you will be contacted by the KBC team within
5 days. TnCs on www.kbcsony.com. Rs 5/SMS”
The charges for SMS will be as follows:
Premium rates shall apply. Please check with your telecom operator for details.
*Roaming rates may apply and Registrant should contact the telecom service provider for the applicable rates.
How to answer through IVR? General Round Period
a. Call on 5052525-01/02/03/04 in case of BSNL (select circles) landline subscribers (i.e. call
5052525 and 01 for option A, 02 for option B, 03 for option C and 04 for option D). The IVR will welcome the Registrant and asked for preferred language option which is press 1 for English and 2 for Hindi. BSNL landline subscribers in Haryana, Rajasthan and Punjab can call on 12555-
01/02/03/04 (i.e. call 12555 and 01 for option A, 02 for option B, 03 for option C and 04 for option
D).
b. Call on 55456-01/02/03/04 in case of IDEA subscribers (i.e. call 55456 and 01 for option A, 02 for option B, 03 for option C and 04 for option D).
c. The Registrant will be taken through the IVR menu where he will be asked to enter gender (1 for male and 2 for female)
d. The Registrant will be asked to enter age in completed years as on May 25, 2013(for e.g. if a person is 25 years and 11 months old, they will have to enter 25)
e. The call will end with a thank you note / play back option.
f. Thank you message will inform the Registrants if they are selected for the next stage i.e. Level
2and they will be contacted within five (5)days from time of closure of lines.
If any of the information requested during the IVR is not provided by the Registrant(s) as per the instructions of IVR within four (4) seconds then the instruction will be repeated once again, after which also if the answer is not received for further four (4) seconds then a termination message will be played and the call will end. If answer is not received in the correct format, or is not from amongst the acceptable answer options, the question will be repeated once again; if an invalid response is received a second time, then a call termination message will be played andthe call will end. On answering as
per the format, the Registrant will be asked to confirm his/her entry or re-enter his /her response. If a Registrant does not confirm the answer entered by him/her the second time, termination message will be played and the call will end.
LEVEL 1 – Schools Episode
The registrations for the Schools Episode will be open from June 16, 2013 to June 20, 2013. The promotions inviting all schools to register for the Competitionwill be aired on the Channel.
To register for the school episode, the Principal of the school must log onto the website www.kbcsony. com and fill in the registration form. The following information will need to be provided by the Principal of the school:
• Name, address, pincode and PAN of School
• Name, contact number and email ID of the Principal of the School. (This email ID and contact number will be used for all further communication.)
• Name, date of birth and current standard of Student nominated to participate on the School‟s behalf. The student has to be between 14 to 16 years of age as on May 25, 2013
• Student‟s parents‟ / guardians‟ names
• Name of teacher who will accompany the student to the Audition venue and shoot, if selected
On entering the above details, an email containing a validation hyperlink will be sent to the email
ID provided.
LEVEL 2 – – Individual
1. a) A total of approximately22,966valid correct entries will be selected by the randomizer software from all entries received during the General round periodand Idea Round Period, out of which approximately2,256valid correct entries will be selected from the Idea Round Period.
While multiple entries from the same landline / mobile telephone number will be considered by the randomizer software, once a landline / mobile telephone number is chosen, it would not be chosen the second time during the GeneralRoundPeriod and the Idea Pass Round Period.
The Valid Entries will be shortlisted by the randomizer on a daily basis from the Valid Entries received for each day (defined as the period from 8:30:00 pm to 8:29:59 pm the next day for General round period and the Idea Pass Round Period).
The shortlisting of Valid Entriesby the randomizer will use the pre-defined reservation criteria on reasonable endeavors basis which is as follows:
Classification Males Females Total
18-24 25-44 45+ 18-24 25-44 45+
Zone 1 3.25 5.68 4.70 2.41 4.99 3.70 24.73
Zone 2* 9.26 14.65 14.06 8.65 15.11 10.85 72.58
Zone 3 0.40 0.43 0.45 0.35 0.74 0.34 2.71
The weightages for the reservation grid have been allocated as per the TVR in 000s for the season of
KBC 2012-13
Zone 1 Mumbai, Delhi and Kolkata
Zone 2 Except the above metros (Uttar Pradesh, Uttarakhand, Madhya Pradesh, Rajasthan,
Maharashtra (excluding Mumbai), Chhattisgarh, Bihar, Orissa, Jharkhand, Gujarat, Punjab, Haryana, Himachal Pradesh, Chandigarh)
Zone 3 Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, West Bengal (excluding Kolkata), Jammu & Kashmir, Goa, Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, Tripura, Andaman & Nicobar Islands, Dadra & Nagar Haveli, Daman& Diu, Lakshadweep, Puducherry
In the event one or more cells of the grid are not capable of being completed by the randomizer software due to inadequate Valid Entries, the balance may be filled at the discretion of the Company. Shortages in the grid on any one day could either be made up from other correct registrations of that day, incorrect registrations of that day, or in subsequent days or registration Schedules. This is applicable only for the General Registration Round Period. For the Idea Pass Round Registrants will be selected through a Random draw process from all the correct valid entries received.
A total of approximately 20,710 valid correct entries of the Registrants received from the General round period will be called-back by telephone on the number used for registrationas per the details available with the Company, during the period commencing from May 30, 2013to June 8, 2013and approximately 2,256valid correct entries of the Registrants from the Idea Round Period will be called back by telephone during the period commencing from June 13, 2013to June 18, 2013.
Timelines are subject to change based on on-ground conditions, degree of participation, technical issues, force majeure reasons, etc.
Channel and Company are not responsible if the call-back is not successful due to including but not limited to the following reasons:
a) Line being busy
b) Congestion on the network c) No answer received
d) Poor call conditions / unclear reception e) Number engaged
f) Call drop
g) Other reasons that could render a call unsuccessful or terminate it.
The Company shall not be liable in the event the Registrant is not able to participate in the following rounds of selection due to any delay or non receipt of such call back to the Registrant.
The selected Registrants will receive calls from the call centre executives (“CCE”) and the selected
Registrants must confirm the details required by the call centre executives (“CCE”) immediately. The
CCE will ask the Registrant to confirm if he/she has sent the entry for participation in the Competition. If the required details are not provided immediately or if they are not able to procure confirmation of the Registrant, then the CCE will call once again from the initial telephone contact, asking for the same details, failure to provide such details shall lead to disqualification of such Registrant from the selection process.
The first person who answers the registeredphone number and claims/confirms that he/she is the Registrant, unless expressly stated otherwise, will be considered as the Registrant as per the rules of the Competition.Company will not be responsible to determine the correct Registrant in the event more than one person has participated from a particular number.
Company and/or its authorized agents, affiliates and representatives will use their reasonable efforts to contact the selected Registrants, but will not be responsible or liable in any way whatsoever if the Registrants cannot be reached by telephone within the next thirty minutes after initial contact is made.
The following process will be followed by the CCE once connected with the selected Registrants:
If the receiver of the call confirms immediately to the CCE that he/she is the Registrant, then the Registrant will have to choose between Hindi & English language, after which the CCE‟s will ask the Registrant to provide his/her Name. The CCE‟s will confirm his/her availability on the /audition dates and the shoot dates. In the event the Registrant is available on the dates mentioned, the CCE will capture the address and other details required to continue with the registration. In the event the Registrant is not available on those dates, the Registrant will not be permitted to continue with the registration process and shall be considered as disqualified from further participation.
The CCE will thereafter inform the Registrant about the transfer to the automated IVR* mode. The IVR will then ask the Registrant to (i) enter his/her age (in completed years); and (ii) enter his/her gender; and (iii) provide information on their education and occupation by choosing the options provided by the IVR. Next the IVR will ask the Registrant to give answer to two „skill based‟ questions asked one after another, and give one answer to „nearest to answer‟ question** (i.e the answer provided by the Registrant must be closest to the correct answer).
Upon the Registrant answering the above mentioned questions by selectionof the options given by IVR to the respective questions and as per the correct format, the Registrant if selected will receive a call within the next few days for further participation.
*For all questions where the Registrant is asked to provide an input by the IVR,if the input is not received within 6seconds, the IVR repeats the question once. If no answer is received for a second time, the IVR plays the next question. If an invalid option is provided, the IVR gives one more attempt, then moves to the next question. Further, each time the Registrant enters an answer option, he/she is played out his/her choice, and asked to confirm the same.
**The „nearest to answer‟ question is an open-ended question (e.g. what is the distance in km between
Mumbai and Agra) for which the Registrant is required to enter the answer number, then press the star
/ hash key.
LEVEL 2 – Schools Episode
The nominated student is required to log onto the website using the generated validation hyperlink to answer two skill-based questions and give one answer to a „nearest-to answer‟ question*. (i.e.the answer provided by the Registrant must be closest to the correct answer)
*The „nearest to answer‟ question is an open-ended question (e.g. what is the distance in km between
Mumbai and Agra) for which the Registrant is required to enter the answer number.
A school can register only once for the KBC Schools Episode. Only one student can be nominated by a school.
Approximately 130 schools will be selected for the Audition round of the Competition. The Company reserves the right to alter this number based on creative requirement and will not be obligated to provide any reason for the same.
The entries received for the School episode will be evaluated on the completeness of the registration form, correctness of the answers provided by the student, and the answer provided to the „nearest-to‟ question. Shortlisting will be based on the total number of correct answers provided. In the event of more eligibile entries than required, the nearest-to answer will be used to break a tie. In case of a tie in the „nearest-to‟ question also, the Company will select the school on a random basis or any other method that they think is reasonable.
Upon the Student answering the above mentioned questions by selection of the options given by the website to the respective questions, the School if selected, will receive a call on the registered telephone number within 7 (seven) days after closure of registration lines for further participation.
The Company shall not be liable in the event the Registrant is not able to complete registration on the website due to any technical issues.
LEVEL 3– Individual
On successful completion of Level 1 and Level 2,all selected Registrants will be evaluated and shortlisted by the randomizer on pre-defined reservation criteria, and approximately 2,872Registrants for General round periodwill be selected to attend the Audition venue as Auditionees, of which around 282will be Idea Round Period RegistrantsIn the event there are less than the required number of Registrants, the Registrants with less than the required number of correct answers may be selectedby the randomizer. In the event of a tie, the answer to the „nearest to‟ questions will be used to select the correct entry. In case of a tie in the „nearest-to‟ question also, the Company will select the Auditionees on a random basis or any other method that they think is reasonable.
For the Idea Pass Round, the Registrants will be selected through a Random draw process from all the correct valid entries received.
“Kaun Banega Crorepati” is a quiz based game show primarily in Hindi language which is being produced by BIG Synergy Media Limited (“Producer”) for initial exhibition on Sony Entertainment Television channel (“Channel”) which channel is owned by MSM Satellite (Singapore) Pte. Ltd and/or its affiliates.
II. DEFINITIONS:
1. “Auditions”: means the ground Auditions held at various cities on certain dates as informed to the selected Contestant(s).
2. “Auditions(s)”: The Registrant(s) who is selected for participation in the Auditions. For School episode, Student who is selected for participation in the audition and who has been authorized by the Principal of the school. At the most only 1 auditionee per school will be shortlisted for the School Episode of the Show.
3. “Back-up Participant(s)”: The Auditionee(s) selected to participate in the Fastest Finger First round of the Competition, only in case any selected Participant(s) does not appear for the shoot at the Studio, for any reason.
4. “Company/MSM”: MSM Satellite (Singapore) Pte. Ltd and/or its affiliates, the organizers of the Competition.
5. “Competition”: General knowledge quiz titled “Kaun Banega Crorepati“KBC”).
6. “Contestant(s): The Registrant(s), Auditionee(s), Participant(s), Back–up Participant(s),Hot Seat Contestant(s)(Including School Specials)all collectively referred to as “Contestant(s)”. Any Contestant who has made it once to the Fastest Finger First round of the current season of the Competition or the last 3 seasons of the Competition that were broadcast on the channel Sony Entertainment Television, he/she will not be eligible to participate in the current season of the Competition
7. “Celebrity special/s”: Any Episode/s of the Show specially recorded with Celebrity Hot
Seat Contestant(s).
8. “Contributor”: Any person other than the Contestant(s), who participates, attends, and/or is present at any of the Auditions, Competition, the Studio, the Program, and/or the Show.
9. “Episode” An Episode of the Program.
10. “Fastest-Finger First/FFF” or such other name as it may be called means that part of the Program where questionsare asked to the selected Participant(s) to be entitled to proceed to the Hot Seat.“Hot Seat Contestant(s)” means the winning Contestant(s) of the Fastest Finger First round and who occupies the Hot Seat before the host of the Program to participate further in the Competition.
11. “Participant(s)” The Auditionee(s) who is selected to participate in the Fastest Finger First round of the Competition.
12. “Phone A Friend Candidate(s)”: A friend of the Participant who is selected by the Participant as phone a friend lifeline candidate. Phone A Friend Candidate(s) shall be above 18 years of age as on May 25, 2013 and an Indian national residing in India.
13. “Producer”: means the producer of the Program which is Big Synergy Media Ltd.
14. “Program”: The recordings of the Competition in the Studio (including any seasonal
special/s /Celebrity Special recording).
15. “Registrant(s)”: Any person(s) who participates in the Competition and who (i) is above eighteen (18) years of age as on May 25, 2013; (ii) is a citizen of India residing in India(iii)is of sound mind and health and (iv) enters the Competition in accordance with the Rules and Regulations stated below. Employees of MSM, of the Producer, of the advertising agency which has been appointed from time to time, and also employees of the sponsors; and members of their immediate family; persons other than Indian nationals, or Indian nationals living out of India, or those who do not qualify under the definition of resident of India as per the Income Tax Act, 1961 or those not conversant in spoken Hindi, are ineligible to enter the Competition.
16. “Rules and Regulations”: These Rules and Regulations governing the Competition, stated herein in entirety, as maybe amended from time to time.
17. “Seasonal special/s”: Any Episode/s of the Show specially recorded to celebrate a specific time of year.
18. “Schools Episode”: A special episode where students from schools in India will be selected to participate in the Fastest Finger First round of the Competition.
19. „Student” : A Student is an individual who is a student of a school , between 14 to 16 years of age as on 25 May, 2013 and has been registered to participate in the school episode of KBC. All students will be representing their respective schools.
20. “Principal”: A Principal is an individual who is the Principal of a school who authorizes a
Student to participate in the School special episode of KBC
21. “Teacher”: A Teacher is an individual who is employed as a teacher in the school which has been nominated by the Principal to participate in the school special episode. The Teacher is required to attend the auditions and the shoot, if selected.
22. “Schedule”: An Episode or a set of Episodes to be recorded and/or recording dates as pre- determined by the Company.
23. “Show”: Each Episode of the Program (including any Seasonal special/s or Celebrity special/sEpisode/s/) that is telecast.
24. “Studio Part”: That part of the Competition, which takes place in the Studio whether or not part of the Show.
25. “Studio”: means the Studio at “Filmcity, Goregaon (East), Mumbai” or any other studio as decided by the Company/Producer where the shoot for the Competition / part of the Competition / promos of the Competition takes place.
26. “Winner”: The Hot Seat Contestant(s) who correctly answers all questions posed by the
Host in the Show.
III. PROCEDURE TO PARTICIPATE IN THE COMPETITION:
To participate in the Competition, the Registrant has to give the correct answerby choosing the correct option and sending the Entry in the manner prescribed in the grid below and as stated in the promotions of the Show:
The IVR option is available to Idea Cellularand BSNL landlinesubscribers (excluding any calls made from PCO) onl
Dial- in Number to be used for Registration
Mode of participation Idea subscribers BSNL landline subscribers* All others
IVR 55456 01-04 5052525 01-04 N/A
SMS 5252525& 554567 NA 5252525
*BSNL landline subscribers in Haryana, Rajasthan & Punjab need to call on 12555 01/02/03/04 to participate /send in their entry.
The SMS rates for participation are as follows: For 5252525 – Upto Rs 5/- per SMS**
For 554567 – Upto Rs 5/- per SMS**
The IVR rates for participation are as follows:
For 5052525 –charges @ 20 sec per pulse Upto Re.1.20/pulse ** For 55456 – Upto Rs 5/- per minute **
**Rates subject to change due to recent TRAI regulations. Please check rates with your telecom operators.
Please check with your telecom operator for any other applicable charges. In case any user registers while roaming in a different circle/zone/country, additional Roaming rates may apply. Please contact your telecom operator for the applicable rates.
The shortcode 5252525is available on the following operators:
Aircel, Airtel, BSNL, Idea, MTNL Mumbai,, Reliance, Tata Docomo, Tata Indicom, Uninor, Virgin Mobile
& Vodafone in select circles
How to answer through SMS?
General Round Period:KBC<Space>A/B/C/D<Space><Age(completed years as on May 25,
2013)><Space><Gender (M/F)> For e.g. KBC A 24 M
a. The following data fields will be stored (1) Number from which SMS is received (2) Message (3)
date of receipt (4) time of receipt (5) response sent (valid/invalid)
b. In case of error in SMS format, the response message will read on the lines of “Sorry, Wrong
Keyword. TnCs available on www.kbcsony.com”.
c. The acknowledgement message for entries sent in the prescribed format will read on the lines of as “Thank you for your participation. If shortlisted, you will be contacted by the KBC Sony team within 5 days. TnCs on www.kbcsony.com. Upto Rs 5/SMS
Idea Pass Round Period:KBC<Space>A/B/C/D
a. The following data fields will be stored: (1) Number from which SMS is received (2) Message (3)
date of receipt (4) time of receipt (5) response sent (valid/invalid)
b. In case of error in SMS format, the response message will read on the lines of “Sorry, wrong format. SMS KBC<space><answer option>to 554567. TnCs on www.kbcsony.com. Rs 5/SMS”
c. The acknowledgement message for entries sent in the prescribed format will read on the lines of as “Thank you for your participation. If shortlisted, you will be contacted by the KBC team within
5 days. TnCs on www.kbcsony.com. Rs 5/SMS”
The charges for SMS will be as follows:
Premium rates shall apply. Please check with your telecom operator for details.
*Roaming rates may apply and Registrant should contact the telecom service provider for the applicable rates.
How to answer through IVR? General Round Period
a. Call on 5052525-01/02/03/04 in case of BSNL (select circles) landline subscribers (i.e. call
5052525 and 01 for option A, 02 for option B, 03 for option C and 04 for option D). The IVR will welcome the Registrant and asked for preferred language option which is press 1 for English and 2 for Hindi. BSNL landline subscribers in Haryana, Rajasthan and Punjab can call on 12555-
01/02/03/04 (i.e. call 12555 and 01 for option A, 02 for option B, 03 for option C and 04 for option
D).
b. Call on 55456-01/02/03/04 in case of IDEA subscribers (i.e. call 55456 and 01 for option A, 02 for option B, 03 for option C and 04 for option D).
c. The Registrant will be taken through the IVR menu where he will be asked to enter gender (1 for male and 2 for female)
d. The Registrant will be asked to enter age in completed years as on May 25, 2013(for e.g. if a person is 25 years and 11 months old, they will have to enter 25)
e. The call will end with a thank you note / play back option.
f. Thank you message will inform the Registrants if they are selected for the next stage i.e. Level
2and they will be contacted within five (5)days from time of closure of lines.
If any of the information requested during the IVR is not provided by the Registrant(s) as per the instructions of IVR within four (4) seconds then the instruction will be repeated once again, after which also if the answer is not received for further four (4) seconds then a termination message will be played and the call will end. If answer is not received in the correct format, or is not from amongst the acceptable answer options, the question will be repeated once again; if an invalid response is received a second time, then a call termination message will be played andthe call will end. On answering as
per the format, the Registrant will be asked to confirm his/her entry or re-enter his /her response. If a Registrant does not confirm the answer entered by him/her the second time, termination message will be played and the call will end.
LEVEL 1 – Schools Episode
The registrations for the Schools Episode will be open from June 16, 2013 to June 20, 2013. The promotions inviting all schools to register for the Competitionwill be aired on the Channel.
To register for the school episode, the Principal of the school must log onto the website www.kbcsony. com and fill in the registration form. The following information will need to be provided by the Principal of the school:
• Name, address, pincode and PAN of School
• Name, contact number and email ID of the Principal of the School. (This email ID and contact number will be used for all further communication.)
• Name, date of birth and current standard of Student nominated to participate on the School‟s behalf. The student has to be between 14 to 16 years of age as on May 25, 2013
• Student‟s parents‟ / guardians‟ names
• Name of teacher who will accompany the student to the Audition venue and shoot, if selected
On entering the above details, an email containing a validation hyperlink will be sent to the email
ID provided.
LEVEL 2 – – Individual
1. a) A total of approximately22,966valid correct entries will be selected by the randomizer software from all entries received during the General round periodand Idea Round Period, out of which approximately2,256valid correct entries will be selected from the Idea Round Period.
While multiple entries from the same landline / mobile telephone number will be considered by the randomizer software, once a landline / mobile telephone number is chosen, it would not be chosen the second time during the GeneralRoundPeriod and the Idea Pass Round Period.
The Valid Entries will be shortlisted by the randomizer on a daily basis from the Valid Entries received for each day (defined as the period from 8:30:00 pm to 8:29:59 pm the next day for General round period and the Idea Pass Round Period).
The shortlisting of Valid Entriesby the randomizer will use the pre-defined reservation criteria on reasonable endeavors basis which is as follows:
Classification Males Females Total
18-24 25-44 45+ 18-24 25-44 45+
Zone 1 3.25 5.68 4.70 2.41 4.99 3.70 24.73
Zone 2* 9.26 14.65 14.06 8.65 15.11 10.85 72.58
Zone 3 0.40 0.43 0.45 0.35 0.74 0.34 2.71
The weightages for the reservation grid have been allocated as per the TVR in 000s for the season of
KBC 2012-13
Zone 1 Mumbai, Delhi and Kolkata
Zone 2 Except the above metros (Uttar Pradesh, Uttarakhand, Madhya Pradesh, Rajasthan,
Maharashtra (excluding Mumbai), Chhattisgarh, Bihar, Orissa, Jharkhand, Gujarat, Punjab, Haryana, Himachal Pradesh, Chandigarh)
Zone 3 Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, West Bengal (excluding Kolkata), Jammu & Kashmir, Goa, Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim, Tripura, Andaman & Nicobar Islands, Dadra & Nagar Haveli, Daman& Diu, Lakshadweep, Puducherry
In the event one or more cells of the grid are not capable of being completed by the randomizer software due to inadequate Valid Entries, the balance may be filled at the discretion of the Company. Shortages in the grid on any one day could either be made up from other correct registrations of that day, incorrect registrations of that day, or in subsequent days or registration Schedules. This is applicable only for the General Registration Round Period. For the Idea Pass Round Registrants will be selected through a Random draw process from all the correct valid entries received.
A total of approximately 20,710 valid correct entries of the Registrants received from the General round period will be called-back by telephone on the number used for registrationas per the details available with the Company, during the period commencing from May 30, 2013to June 8, 2013and approximately 2,256valid correct entries of the Registrants from the Idea Round Period will be called back by telephone during the period commencing from June 13, 2013to June 18, 2013.
Timelines are subject to change based on on-ground conditions, degree of participation, technical issues, force majeure reasons, etc.
Channel and Company are not responsible if the call-back is not successful due to including but not limited to the following reasons:
a) Line being busy
b) Congestion on the network c) No answer received
d) Poor call conditions / unclear reception e) Number engaged
f) Call drop
g) Other reasons that could render a call unsuccessful or terminate it.
The Company shall not be liable in the event the Registrant is not able to participate in the following rounds of selection due to any delay or non receipt of such call back to the Registrant.
The selected Registrants will receive calls from the call centre executives (“CCE”) and the selected
Registrants must confirm the details required by the call centre executives (“CCE”) immediately. The
CCE will ask the Registrant to confirm if he/she has sent the entry for participation in the Competition. If the required details are not provided immediately or if they are not able to procure confirmation of the Registrant, then the CCE will call once again from the initial telephone contact, asking for the same details, failure to provide such details shall lead to disqualification of such Registrant from the selection process.
The first person who answers the registeredphone number and claims/confirms that he/she is the Registrant, unless expressly stated otherwise, will be considered as the Registrant as per the rules of the Competition.Company will not be responsible to determine the correct Registrant in the event more than one person has participated from a particular number.
Company and/or its authorized agents, affiliates and representatives will use their reasonable efforts to contact the selected Registrants, but will not be responsible or liable in any way whatsoever if the Registrants cannot be reached by telephone within the next thirty minutes after initial contact is made.
The following process will be followed by the CCE once connected with the selected Registrants:
If the receiver of the call confirms immediately to the CCE that he/she is the Registrant, then the Registrant will have to choose between Hindi & English language, after which the CCE‟s will ask the Registrant to provide his/her Name. The CCE‟s will confirm his/her availability on the /audition dates and the shoot dates. In the event the Registrant is available on the dates mentioned, the CCE will capture the address and other details required to continue with the registration. In the event the Registrant is not available on those dates, the Registrant will not be permitted to continue with the registration process and shall be considered as disqualified from further participation.
The CCE will thereafter inform the Registrant about the transfer to the automated IVR* mode. The IVR will then ask the Registrant to (i) enter his/her age (in completed years); and (ii) enter his/her gender; and (iii) provide information on their education and occupation by choosing the options provided by the IVR. Next the IVR will ask the Registrant to give answer to two „skill based‟ questions asked one after another, and give one answer to „nearest to answer‟ question** (i.e the answer provided by the Registrant must be closest to the correct answer).
Upon the Registrant answering the above mentioned questions by selectionof the options given by IVR to the respective questions and as per the correct format, the Registrant if selected will receive a call within the next few days for further participation.
*For all questions where the Registrant is asked to provide an input by the IVR,if the input is not received within 6seconds, the IVR repeats the question once. If no answer is received for a second time, the IVR plays the next question. If an invalid option is provided, the IVR gives one more attempt, then moves to the next question. Further, each time the Registrant enters an answer option, he/she is played out his/her choice, and asked to confirm the same.
**The „nearest to answer‟ question is an open-ended question (e.g. what is the distance in km between
Mumbai and Agra) for which the Registrant is required to enter the answer number, then press the star
/ hash key.
LEVEL 2 – Schools Episode
The nominated student is required to log onto the website using the generated validation hyperlink to answer two skill-based questions and give one answer to a „nearest-to answer‟ question*. (i.e.the answer provided by the Registrant must be closest to the correct answer)
*The „nearest to answer‟ question is an open-ended question (e.g. what is the distance in km between
Mumbai and Agra) for which the Registrant is required to enter the answer number.
A school can register only once for the KBC Schools Episode. Only one student can be nominated by a school.
Approximately 130 schools will be selected for the Audition round of the Competition. The Company reserves the right to alter this number based on creative requirement and will not be obligated to provide any reason for the same.
The entries received for the School episode will be evaluated on the completeness of the registration form, correctness of the answers provided by the student, and the answer provided to the „nearest-to‟ question. Shortlisting will be based on the total number of correct answers provided. In the event of more eligibile entries than required, the nearest-to answer will be used to break a tie. In case of a tie in the „nearest-to‟ question also, the Company will select the school on a random basis or any other method that they think is reasonable.
Upon the Student answering the above mentioned questions by selection of the options given by the website to the respective questions, the School if selected, will receive a call on the registered telephone number within 7 (seven) days after closure of registration lines for further participation.
The Company shall not be liable in the event the Registrant is not able to complete registration on the website due to any technical issues.
LEVEL 3– Individual
On successful completion of Level 1 and Level 2,all selected Registrants will be evaluated and shortlisted by the randomizer on pre-defined reservation criteria, and approximately 2,872Registrants for General round periodwill be selected to attend the Audition venue as Auditionees, of which around 282will be Idea Round Period RegistrantsIn the event there are less than the required number of Registrants, the Registrants with less than the required number of correct answers may be selectedby the randomizer. In the event of a tie, the answer to the „nearest to‟ questions will be used to select the correct entry. In case of a tie in the „nearest-to‟ question also, the Company will select the Auditionees on a random basis or any other method that they think is reasonable.
For the Idea Pass Round, the Registrants will be selected through a Random draw process from all the correct valid entries received.






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